The Johnston Engineering branding needed a modern and solid business feel. Blue is often a color associated with business and reliability.
The first round of logo ideas was to give him a variety and see if we could narrow down his style.
Of the three very different logos he liked the one with the gear most, so we developed the gear concept more.
The wireframe gear was his choice. Now we just had to work it a little so that it fit his company perfectly.
He liked one and two so we combined them and finished his logo.
From there we began work on his website.