SkateBlock asked us to refresh their current branding and look of their company.
The old logo wasn’t keeping up with the times so a new look had to be flushed out. One of the first things we did was make sure the logo stood out from the page. We used uppercase typography and a simple color combination that gets your attention. It was important that we show a skater for reference, but at the same time, we wanted to make sure the skater wasn’t dominating the look. The skater couldn’t be the focal point or else some people might feel sorry for the skater.
The new design is bold and modern. We chose the modern look because it is important that you picture this product as a current solution to today’s problems.
The color choices were to convey a seriousness about the product and to get your attention. We wanted you to remember this product and identify it from a distance.
The first site concept was a simple way to get the message out and highlight the product.
The mock up for tablet and PC.