The art behind the creation of Blastflyers.
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Another bold design born from vintage/retro style of art. The logo concept comes from the idea of emails blasting off and being sent like a rocket. We chose a retro rocket to be unique and friendly.
Here are some of the logo ideas we didn’t like and threw out. They were either too serious or not serious enough. The image of the company has to be friendly, fun and professional.
The fun retro style wasn’t going to work for this company. It wasn’t serious enough.
The key to the design was the rocket.
Once we had that we could build the rest of the design concept.
The art direction for the company.