Optimizing images is more than just reducing their load times.
I am just putting that out there for all the people that think the only thing they need to do is make their images smaller. There is just a little bit more to it than that.
Did you know that some people do image searches before they buy products of services? 1 out of 3 searches are for images! 1 out of 3!
“When a third of all searches performed in Google are for images and 12.5% of SERPs show Image Pack results, you know it’s not a facet of SEO to be trifled with.” Moz.com
Do you have a need for some image SEO? You do if you are a business that either deals with images like a poster company, photographer or stock images company. These are pretty obvious but have you considered that people are looking for images of products and services too? Maybe even products is expected but I am willing to bet there are service companies out there that never even considered the importance of their images being found.
We know the importance of images when it comes to our site and how it looks which is really cool, but did you know people search for your images without even going to your site? Especially from mobile searches, this is true. People will search for images relating to how well you clean rooms. They will search images of your restaurant to see pictures of your food and atmosphere. They will search for samples of anything that can be visually perceived. If they are looking for a maid service they are most likely interested in pictures of how well you clean, not models with cleaners in their hands.
Here are some examples of business that might need to beef up their image SEO.
- Housecleaning/maid services.
- Interior designers
- Landscape Professionals
These are just a few company niches that might need some good image SEO. For example, if you google “maid service spokane” you will see what I am talking about. What a great opportunity for someone to start showing the world how well they clean houses!
Some important factors when considering your image SEO
· The filename:
When we pull images from our camera they are often not named with any titles that are relevant to the images. One of the things we need to be doing is changing the image titles to match what they are about. Keeping the naming and the content relevant to each other is important and often overlooked because it takes time and energy, which translates to cost. But in this case the cost is worth it.
· Alt Attribute:
I rarely see this overlooked when it comes to SEO these days. It really does help when it comes to your overall SEO score. When you have images that you want people to find it is even more important.
· Image Caption:
A lot of web designers stopped using this technique it seems. Maybe the caption gets in the way, but does that matter that much when Google is using it for ranking. Maybe the designers just need to be more creative in how they are using the caption. According to Moz.com they are seeing the image caption rank higher than the alt tag.
· Surrounding text:
This and relevance should be intuitive. An image of a clean room on a maid service website is good. It is even better if that page has surrounding text relating to the image in some way.
· Page Title:
Titles are always important. See how you can increase your traffic by using better titles.
· Page URL:
This and page titles kind of goes hand in hand. This is one reason why gallery sites don’t really do all that well. Instead of a couple of highly relevant images they stuff the page with tons of images.
The more popular an image is the higher it will rank. Depending on what searches you want your images to show up under, popularity may not be such a high priority.
· Image Dimensions:
Images that are really super long or super high and thin probably will not rank well, if at all.
· Image size:
Google is not looking for really small or really large images. Unless the large images are specific to a search, like wallpaper, google probably will not consider it too highly.
· How many sites it appears on:
If you have an image that appears on more than one site. It appears to give you a bump in the search results.
If you have an office dog for a mascot it probably won’t show if it is on a page about starting a new business. No matter how awesome that dog may or may not be.
It may be time for you to look into your image SEO. There may be some low-hanging fruit you can capitalize on as well.
Thank you for taking the time to check out this page on image search engine optimization. I really hope it helps. LaunchedIT is ready to help you with you image SEO and your other SEO needs. Just drop us a line, or give us a call.