If you haven’t heard about local SEO, let me explain it really quick.
When people search for a business they are most likely looking for one that is local. A plumber in New York isn’t going to be of much help when your busted pipe is in Post Falls Idaho.
You could be the best chiropractor in town, but if you are not showing up when someone is looking for back adjustment, they are likely to go with someone else. One reason you might not be showing up is that your site is not optimized for your local area. It might show up for a search of chiropractors in general, somewhere, but locally it just gets lost. Without optimizing for local searches it is not a good idea to just assume it will show up when someone is looking for you.
Local SEO is how we go about making sure that local searches find your listing.
For example, one of the on-page things you should have is your Name, Address and Phone Number on the site. An example of off-page SEO would be how we go about getting some testimonials up on Yelp, Google and Bing.
Use Google to improve your keywords.
Often times it is a good idea to take a look at what keywords your site is targeting. We may be able to expand on them. A fun little trick is to see what Google is saying other people are looking for at the bottom of the search results. It may be useful to add a keyword from that list.
Another way to use Google is to simply see how the listings are showing up for your competition and around your competition’s listing.
Add LSI keywords to your listing when available.
LSI keywords. These are essentially keywords related to the keywords that you are searching for, and Google does this by using a system known as LSI (Latent Semantic Indexing). In a nutshell, it is based on user search patterns and behavior, how one keyword search is usually linked to another keyword search.
Sometimes you will want to add specific modifiers to your keyword. If you are a product industry, for example, add the word “product”. For service add “service”. A Brand name won’t work unless you are a well-known brand name. So you may want to add one of these modifiers to your listing.
Join Google places.
You should really look at this one like a requirement. If you do business locally and don’t have a Google My Business page … well, it’s just silly not having one.
If you have a GMB, you have a much better chance of showing up in a pack. How far you are from your searchers also plays a part in this group.
If you want to check to see if your listing is valid you can check here. Check your listing. https://moz.com/local/search
Getting inbound links can be a pain. It is about as much fun as playing twister with a colorblind person. 🙂
A couple of tips that might make the process a little less painful would include: Don’t look for exact matches. A chiropractor doesn’t need a chiropractor to link to him. Look for relevant inbound links instead. Things like, fitness blogs, health expos, and physical therapy might be a good place to start.
You could also sponsor a local sports team. Teams are always looking for sponsors. Just find one that is getting the right amount of exposure to make it useful. Other ideas would be to guest blog on someone else’s website or even leave comments on blog posts that are relevant to your business. inbound.org is a good place to do some write ups. In addition, there are pay services that you can use to find out what other sites are using for inbound links. https://ahrefs.com/ is one of those services.
Last, but not least, you could hop on some forums and answer some questions.
These last couple of suggestions are not just for local SEO, but they are important enough that I thought I would mention them again.
Engaging titles capture attention a whole better than vague, repetitive titles. A couple of popular tactics would be to use words or phrases that elicit an emotional response. Words like “amazing”, “thought provoking”, and “exceptional” for example. Numbers and a promised result are also very popular.
7 outstanding ways to [promised result].
Instead of describing something, write the title in the form of a question.
Instead of “A chiropractor is where you go to get your back adjusted.”
You could try, “Where do I go to get my back adjusted?”
We go into more detail on this blog post about titles.
Promote your content:
Now that you have all this amazing content, you have to promote the heck out of it. Businesses will tell you that word of mouth is the best advertising ever. Social Media has made sharing easier. Facebook is now engaging over 2 billion users. Join some local groups and start sharing. “Doing Business in Spokane” on Facebook for example.
Now that you know a little more about what it means to optimize your local SEO, let’s get it going for you.