Why don’t more people build their own website?
Time is money. Sure, you can build your own site. You can build it and market it all yourself, but it is a lot more difficult than you might realize. Do you have the time to mess around with the success of your website?
The big take away from this post is that a website is not just another business card or flyer. It is an ongoing project that develops and grows over time. It is an investment. Like an investment, you keep adding little to it over time until you reach your goal.
Do you have a goal for your website?
Let’s take a look at what is involved in building your own website. First, you have to choose a platform. What tools will you be using to build your site?
Available technology to make it easier to build a site:
There are plenty of options to choose from these days. Options like using an AI, template system, or a CMS. Here are a few:
- Let’s start with Flexy. (http://unleashtheflexy.com/go/lastchance/). Flexy uses voice AI to build a site. This is new technology and I haven’t tested it out yet, so I can’t really tell you if it works. Personally, I am not really convinced that speaking my website into existence is going to be any easier than dragging and dropping it into existence. What I can see from the site is that it is expensive, and like all other DIY methods it doesn’t help you with SEO, marketing or design.
- Next, let’s look at some web builders. Like Squarespace. (https://www.squarespace.com/). They utilize themes, so that’s good. You might get lucky and find your desired look right away. If not, the themes won’t help you much. Again, there is no SEO, marketing or design help. You also are helping the company advertise themselves unless you pay for your ads to be removed.
- Then you have the other web builders like Wix.com Web.com Sitebuilder.com Godaddy.com Weebly.com and more. They don’t use templates as much as they let you change elements on the page. You can get these for WordPress as well. Once more no SEO, marketing or design help.
- WordPress. (https://wordpress.com/). This is the one I use. It has themes and plugins. It is the most well-known of the content management systems so there is a ton of support online if you need it. You are still going to need help with design and marketing though.
If you want to use a CMS like WordPress, but you don’t want to use WordPress, you are in luck. There are hundreds of ones to choose from. Like, Drupal. Magneto. Joomla. Concrete5. etc.
No matter which method you choose to make your life easier, you probably will still lack the needed skills to complete the project.
Sorry to say, but there is a lot more to it than finding a builder or CMS.
I am speaking about the vast majority of people out there that want a website built. You may be extremely talented when it comes to design or writing content, but do you understand the marketing side of building a website? Is your design and content geared towards the right audience?
Do you know where your content will fall in the buyer’s journey? Do you know what the buyer’s journey is?
Does your blog have enough whitespace? Does your content utilize inbound or traditional marketing?
Do you have the skills to write code or even CSS if the site needs it? What if your email goes down? Or even worse, what if your server says you have a virus on your site and they need to shut you down?
Do you know how to handle these situations? Even if you did, you have a business to run; you don’t have time to spend worrying about your website.
Damage caused by doing it yourself.
Sometimes people think that once their site is built they can handle it themselves and save some money. A lot goes into building a site. It has to be designed for the right market. With just a few posts a site can tank within days.
A few years ago a client started working on his site himself. He thought it would be a good idea to change his theme. What he did was accidentally upload a virus to his server. His hosting company took his site down without telling him so he was off the grid so to speak for about a week before he noticed his site was down.
Another time a client changed his theme without telling anyone and lost all of this on-page SEO as a result.
It’s not the CMS that is the problem.
There is nothing wrong with using a CMS if you know what you are doing and what your limitations are.
I use WordPress all the time and I swear by it. Not because it makes it easier for the client to work on their site, but because it is easier for me to work on it for you. It saves a lot of time in development as well. I could give you example after example of how it saves me time, but I doubt you would understand much less care about all the little details.
WordPress, (or any other CMS), is not a set-it-and-forget-it arrangement. None are. Ever.
Seriously, it is amazing how many sites are built by professionals, (finger quotes), that are delivered to the client as “finished” projects. Your site is never finished. Why would someone in the web design business even say that? They all know that their own business site is an ongoing project of endless adjustments, so why pass off a website as finished? (We all know the answer.)
Yes, it is possible to build your own website, but if you want it to perform well…
There is too much involved with building your own website if you wish to have the site perform well. The site design, the marketing, the SEO, etc. Building your own site is like doing your own plumbing, or wiring your house. Leave it to the professionals.