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SEO: What is it?

SEO Stands for Search Engine Optimization. If you have a website and you want that website found when people look for things you offer, then you need good SEO. 

SEO is the process we use to improve someone’s search results. It is how people find what they are looking for when they search Google. The following video does a great job of explaining what SEO is and how it helps you.

Search engines like Google and Bing scan your site for its content and then organize that information in such a way as to make it easier for people to find your content.

A search engine is like a librarian; a librarian that knows what every book is about and what they contain. When someone comes to the librarian looking for a certain topic the librarian will know what books to get for you and which ones will be the most useful. SEO increases the chance that your “book” will be at the top of the list.

You want to be the site that people go to when they search for things you have to offer. Google looks to several indicators to determine whether your site is trustworthy and useful. Things like; how long people stay on your site, how many people recommend your site, and how easy your site is to navigate and read. Google looks to see how long your site has been around and whether or not it is on topic. Google scans your site for titles and headline tags to make sure your content is what people are looking for. Google has something like 200 different indicators when ranking your site, so there is a lot to be aware of.

Why you need it.

You need your site optimized so that Google will rank your site higher in the search results. If you are at the top of the list for what your customers are looking for your business will benefit. You can outperform most of your competition on the web with good SEO.

Spokane is an ideal market for you to improve your site’s SEO. Fact is, a good portion of Spokane is not aware of the benefits of good SEO. When your competitor is using a site that was built in 1996 you have a significant advantage over them when you update your SEO practices. Even if your competitor has updated their site within the last 5 years, you still have the potential to outperform them. Today’s SEO techniques are more effective than those used several years ago.

You may think that all you need is WordPress and a few plugins and everything will be fine. WordPress is a popular content management system. And even though they have several plugins to help you monitor your site, nothing really compares to hiring an SEO professional to manage your on-page, off-page and social media marketing. No matter the quality of the theme you buy you still need to understand how to write better titles and improve your content. Unfortunately, WordPress can’t do that for you.

At LaunchedIT, we care about the success of your business. Making sure your SEO is top notch is a big part of what we do around here. Not only do we provide you with suggestions for content improvement, but we also provide social media and pay per click marketing. Everything from the way your titles are written to the stock photography you use is considered important when it comes to your Website’s SEO. Contact us to learn more.

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