May 20, 2016

Why Social Media Marketing?

Why Social Media Marketing?

Social Media is a very powerful tool to advertise your brand. Utilizing the power of Social Media can not only build awareness, but also build a loyal community. The whole marketing strategy changed with the introduction of Social Media. It’s becoming more apparent to businesses that if they wish to compete and reach their customers, there needs to be a major push for an online presence focused on social media content creation and management. Social media has now become the foundation in an overall marketing strategy and businesses that aren’t currently making it a priority are already falling behind the competition.

Here are 5 Reasons why Launched IT believes Social Media Marketing is important and highly encouraged for your business.

1) Exposure to Your Business
Your customers are online. No matter the age, profession, industry, or location, your customers are online and using social media in one way or another. There are many options for spend your marketing dollars, and utilizing the power of social media you have a very price efficient way to expose your business to your customers.

2) Connect your Brand with Customers and Clients
Communication is important for any business, but positive engagement with your customer base can really lead to improved reputation. Social allows brands and user to interact freely and quickly. The brand takes on a personal role and becomes a member of a conversation. Resulting exposure can develop a quality brand image.

3) Drive Targeted Traffic
Social networks such as Facebook, Twitter, LinkedIn, etc currently top the list of site referrals. By having relevant and constantly refreshed content on business social network pages increased the traffic directed to your business website. Not only does it increase traffic, but the traffic being directed is usually relevant to your business since it comes from like-minded business social sites.

4) Increased SEO
As search engines update and their algorithms become more efficient, there is more integration with social results. Facebook and Google+ for example are starting to utilize the search engine technologies internally. You will notice this as Facebook rolls out and updates their graph search and Twitter is working on becoming a real-time search engine. Putting focus on your social network content will significantly enhance your SEO strategies.

5) Industry Expert
Having exposure in the social network world is great, but that’s just the tip of the iceberg. You want to reach the audience that is directly related to your product or business. It is good practice to share your content on multiple networks, but you don’t want to do so and jeopardize reaching your main target audience. For example, if your business offers services to help business owners, then your target audience would be professionals and entrepreneurs. So in order to capture the attention of a professional audience, one would want to spend most time and energy in utilizing and sharing content to a platform such as LinkedIn. In time and with quality content, your business will soon be considered an Industry Expert.

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